Gold’s Gym

Our partnership with Gold's Gym was a unique opportunity that had no shortage of heritage or passion. A brand that built the foundation and paved the way for today's fitness industry was ready for a makeover. We dived in and refreshed all Gold's Gym brand assets and injected technical production in the entire merchandise catalog. Our work was timely for the brands 50th anniversary with one vision in mind; save the history, ditch the stigma.