overview
We were tasked with an influencer program that launched the groundbreaking collaboration between Cocomelon and Puma. With meticulous attention to detail and a deep understanding of both brands' audiences, we curated influencer kits that resonated powerfully with parents and children alike. Each kit seamlessly blended Cocomelon's beloved characters with Puma's iconic style, featuring exclusive merchandise, engaging content, and interactive experiences. By leveraging the unique strengths of both brands, we crafted an immersive campaign that captivated influencers and their followers, sparking widespread excitement and driving unprecedented engagement.